TVS Slashes Apache RR 310 Price Following Major GST Rate Cut
CHENNAI: TVS Motor Company made a major move to disrupt the premium motorcycle market. It announced a substantial price reduction for its flagship Apache RR 310. The company’s decision comes directly from a recent GST Council reform. This policy changed the tax structure on two-wheelers. TVS is now passing the full benefit on to its customers. The high-performance sportbike now offers savings of up to Rs. 26,909, making it much more accessible to riders across India.
This price revision became effective on September 22, 2025. It follows the new two-tier Goods and Services Tax framework. The GST Council reduced the tax rate on premium motorcycles from 28% to 18%. This change allows TVS to lower ex-showroom prices. It offers a considerable financial benefit to buyers. The price cut is not just for the Apache RR 310. Other models in the Apache series, including the popular Apache RTR 310, also benefit from the new tax structure.
Detailed Price Breakdowns
TVS has reflected the price cut across all variants of the Apache RR 310. This makes the entire lineup more attractive. For example, the base non-BTO (Built-To-Order) model in Racing Red now starts at an ex-showroom price of Rs. 2,56,240. Customers will save approximately Rs. 21,700 on this model.
The savings are even greater for more feature-rich variants. The top-of-the-line Dynamic + Dynamic Pro Kit Race Replica variant now costs Rs. 3,17,090. This model offers the maximum GST-related saving of Rs. 26,909. Even the exclusive Anniversary Edition now has a more enticing price of Rs. 3,10,640.
Market Impact and Competitive Edge
TVS’s decision is a strategic one. It strengthens the brand’s position in a very competitive market. The move makes the Apache RR 310 more affordable. It also intensifies the rivalry with key competitors like the BMW G 310 RR and the KTM RC 390.
The price reduction is a welcome change for aspiring riders. Many have been wanting a high-performance machine but were stopped by the cost. The new price effectively bridges the gap between the mid-range and premium segments. It helps make the dream of owning a technologically advanced motorcycle a reality for many. With its more accessible price, TVS is ready to attract a new wave of customers. This move solidifies its commitment to providing great value and performance in the Indian two-wheeler market.
