New Delhi: The Amazon Great Indian Festival 2025 has kicked off to its “biggest-ever” start, recording an unprecedented 38 crore customer visits in just the first two days of the sale. The massive traffic highlights the growing embrace of e-commerce across India, with over 70% of the customer visits originating from beyond the top nine metro cities.
The sale, which opened for Prime members on September 22 and for all customers on September 23, has seen a clear trend towards premiumisation, a preference for high-end products across various categories, which is now extending far beyond the traditional metro markets.
Premium Products and Tier 2/3 Cities Drive Growth
Demand for premium goods has seen exponential growth:
- Premium Smartphones: The segment above ₹20,000 recorded a robust 50% year-on-year growth, fueling the premiumisation trend.
- Premium Televisions: QLED models saw a 23% growth and Mini-LED TVs grew by 27% year-on-year.
- Appliances: Customers showed a marked preference for premium products like side-by-side refrigerators, advanced washing machines, and air fryers.
- Other Premium Categories: Professional beauty, premium luggage, and precious jewelry also saw significant spikes in sales.
“The Amazon Great Indian Festival 2025 is seeing a record-breaking start. The first 48 hours have been our biggest ever, with an unprecedented 38 crore customer visits,” said Saurabh Srivastava, Vice President, Amazon India.
Key Highlights of the Opening Days:
- GST Benefit Success: The #GSTBachatUtsav initiative, which saw sellers passing on Goods and Services Tax (GST) benefits worth crores, was “incredibly well-received” by customers, particularly in high-ticket categories like electronics and home appliances.
- Seller Triumph: The festival saw the highest-ever participation from Small and Medium Business (SMB) sellers, with over 16,000 SMBs tripling their sales compared to an average day. Over two-thirds of these sellers hailed from Tier 2 and 3 cities such as Ghaziabad, Udupi, and Ajmer.
- Faster Deliveries: Amazon’s expanded delivery network facilitated faster fulfillment, with over 80 lakh products delivered to Prime members within two days, including more than 50 lakh products reaching customers in Tier 2 and 3 cities within the same timeframe.
- Financial Services Adoption: Customers leveraged affordability options, with one in five purchases made using EMI, 80% of which were no-cost EMIs, primarily for mobiles and electronics. Customers saved over ₹260 crore using SBI debit and credit cards.
Flexible Payments Fuel Big Purchases
The availability of consumer-friendly finance options played a major role in boosting sales of premium products.
- 1 in 5 purchases was made through EMI.
- 80% of EMIs were no-cost, mainly across mobiles, electronics, and appliances.
- The Amazon Pay ICICI Bank Credit Card was used for 1 in every 9 orders, highlighting the growing adoption of digital payment solutions.
Outlook for Festive Season 2025
The sale will continue through the Diwali shopping season, and early trends point to:
- Higher premiumisation in categories like smartphones, TVs, and appliances.
- Strong participation from non-metro regions.
- Greater financial flexibility fueling high-ticket purchases.
With record-breaking numbers already in, the Amazon Great Indian Festival 2025 is on track to become one of the largest festive e-commerce events in India’s history.
FAQs on Amazon Great Indian Festival 2025
Q1: How many customer visits did Amazon India record in 2 days?
Amazon India recorded a massive 38 crore visits in just the first two days of the Great Indian Festival 2025.
Q2: Which products are selling the most in Amazon Sale 2025?
Premium smartphones (above ₹20,000), QLED and Mini-LED TVs, high-performance laptops, and appliances like air conditioners and dishwashers are leading the sale.
Q3: Which regions contributed most to Amazon’s festive sale growth?
Over 70% of customer visits came from Tier-2, Tier-3 cities, and small towns, reflecting India’s fast-expanding digital commerce base.
Q4: How did small businesses perform in the Amazon Sale?
More than 16,000 SMBs tripled their sales, with the majority coming from non-metro regions.
Q5: What financial options are customers using most?
About 1 in 5 purchases were EMI-based, with 80% of them being no-cost EMIs. The Amazon Pay ICICI Bank Credit Card was also widely used.
Q6: How long will the Amazon Great Indian Festival 2025 continue?
The sale will run until the Diwali period, offering continued deals across all categories.
The Amazon Great Indian Festival is set to continue until Diwali, promising further deals and new launches across all categories.
